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The Art and Craft of Feature Writing: Based on The Wall Street Journal Guide (Plume)

Content, Content, Content…
What if you wrote an article a day? What if you added a few hundred words a day to your website? Could you do it?

Not everyone could. Your brain has to come up with this stuff… Here’s an idea.

What is your website about? Is it about Home Improvement? Let’s say it’s about Home Improvement…

Sit down and write out a list of topics that you could talk about related to Home Improvement. Brainstorm away…

Can’t think of anything! Do a search: www.Google.com

Still can’t think of anything! Try Infogoround. For a small Monthly fee you will have access to hundreds of private label articles on a number of subjects and increasing all the time.

Infogoround! Go to there article library and collect all the articles on Home Improvement.

Now there could be a lot of Home Improvement related articles. You definitely should narrow it down to a niche topic or two. The more niched the better. You’ll be able to target your audience better and the Search Engines will like you better if you’re focused.

Now, got your list of articles. Take that list and put it in order of relevancy. Focus on the topics that are related to what your website is about? As time goes on you’ll add to this list. When new products come onto the scene. When your subject’s in the news… Maybe some of the topics will be broken into several sessions…

Then each day grab a article off your article list and rewrite it!

Why are you going to rewrite it? To make it unique in the eyes of the Search Engines. Rearrange the wording and add a few paragraph’s of your own. Don’t worry about it. Just start typing. It’ll come.

You have to learn to let go. Relax. Let your mind do the typing.

Try to change at least one third of the content. It may not be perfect. You may have to fine tune it after you’re done, but you’ll have done it! You acted. You’ll get better as time goes on.

You don’t have to do much. These articles are only 200-300 words. Just change them enough for the search engines to find some new content.

Pay some attention to a few keywords. Try to optimize a little for those. In other words, maybe repeat the main words or phrases of the topic a few times. If you’re talking wallpapering bedrooms, mention the phrase wallpapering bedrooms a few times. Then the search engines will know what your little article or content is about.

You will probably only need to set aside a half hour a day once you get good at it.

That doesn’t include making sure the page URL matches your keywords, your meta tags match your keywords and things like that.

Have a Productive Day and a Prosperous Year!!





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