Appearing As An Expert To Your List
Please Don’t Get Stuck on Google!
Is it laziness? Is it narrow or closed mindedness? Is it lack of direction?
Maybe I’m just lucky. I stumbled upon the right information online early in my online business to avoid this pitfall…
For some reason, people think when you have a website, there is only one way to promote them and make money. And that’s why they will ultimately fall someday!
Gee, I get all this Google traffic and make some good money… And then one day Google changes something in their Algorithm and their business is toast…
I know it’s cliche, but don’t put all your eggs in the Google basket. Not even just Google… but search engines in general.
The reason I brought this up today is because someone called anything other than SEO (Search Engine Optimization) a fad… Wow.!
The reason he said that is because I said that Webmaster’s have to evolve and think outside to the Search Engine box.
And I guess there are types of websites that thrive in the Search Engine environment or don’t care if they make money… and that’s fine. But if you want to make a living online and make some money, you have to expand your horizons.
The things I was suggesting are not fads. These are techniques and ideas the are tried-and-true methods that have been used for years to make a lot of people a lot of money…
People (that I know) have made millions of dollars online without ever giving Search Engines… and even Pay Per Click advertising… any attention at all. They don’t care. They don’t need them.
I’m not going to get into all the different ways you can make money or get traffic without search engines in this one post, but they are out there…
Don’t think I’m saying I don’t think search engines aren’t a good way to get free traffic. They are! At the very least though, go after multiple engines… don’t get stuck on Google…
I think long term. There are things you MUST do to protect your long term objectives. Just worrying about SEO isn’t going to secure that.
Book Marketing Made Easy: If You Write it, They Will Come
Here’s a big fear we all have when it comes to writing a book: What if no one buys it?
While that is always possible, with a little planning and advanced buzz, it’s highly unlikely. The key is to get others excited about your book, and to get them talking and sharing the news with their friends.
Host a Launch Party. Weeks before your official publication date, it’s time to start revving up the launch engine. Offering bonuses for early purchases, incentives for a review, and free chapter downloads are all proven strategies for building the buzz for your upcoming book.
There’s a lot of moving parts in a successful book launch—landing pages, mailing lists, JV partners, social outreach, and more—so if you need help with the plan, pick up this step-by-step book launch planner from Melissa Ingold’s TimeFreedomBusiness.com.
Make the Interview Rounds. Two to three months prior to your book release, have your virtual assistant begin researching podcasts, blogs and other media outlets for potential interviews. Create a press package to send out, including headshots, book cover art, blurbs and testimonials, and let everyone know that you’re looking for interviews and guest posting opportunities.
Blog About It. You are your own best publicist; so don’t be afraid to toot your own horn on your blog, in your email newsletter, and on social media. Include images of the cover, blurbs from advance readers, and give your audience plenty of time to get excited about the upcoming launch, so when the buy button finally goes up they’re eager to get a copy.
Boosted Posts. Facebook is a terrific way to get new eyes on your book. Paid ads leading to your launch page are ideal, and can generate a lot of traffic for a very low cost.
Free Kindle Days. This technique alone can catapult your book to bestsellerdom in a matter of days. The key is to build up a buzz on your mailing list, share, share, share on social media, and ask your friends and colleagues to do the same.
Book marketing isn’t as easy as simply listing it on Amazon and becoming an instant bestseller. Anyone who tells you that is the exception to the rule. But that doesn’t mean selling your book is impossible either. With some strategic planning and a little effort, you can have a fantastic launch, whether it’s your first book or your fourteenth.