Profit From Internet Marketing part2
The Last Few Days
There is one thing about Blogging that you all need to know. It takes commitment. You have to decide if you’re going to blog once per day, once per week, or every so often. For the sake of those reading your Blog…
I compare it to this. I worked as a bartender for almost 10 years while searching for opportunity. A tavern I worked for quite a few years had a good philosophy that can be applied to Blogs…
In my town taverns must close by law at 2:00Am during the week or 2:30Am on the weekends. Now if business is slow or you have no one in your restaurant or bar at 12:01Am, should you close?
The answer is no. If you have someone that same evening you close early travel 20 miles to go to your establishment and it’s closed, the next time that person wants to go to a tavern at that time of day will go somewhere else… and this time he’s bringing 10 of his friends!
You should stick to your hours no matter what… you could potentially lose business. Build a reputation for being there when people need you.
Same things goes for Blogs. If you blog everyday, don’t miss a day. People start to depend on it or expect your Blogging. If they stop by and you haven’t entered a Blog in a few days, they might not come back…
I’m working on this myself. I just missed a few days. It is my intention to Blog everyday. When I don’t, I try to make up for it with a couple postings in one day.
Sometimes what we want to do and what we can do are two different things. I am busy with my businesses so sometimes it’s hard to do… it shouldn’t be hard… even a 2 minute blurp is better than nothing… I’ll work on it.
The Art of the Discount: How to Never Lower Your Rates Again
It’s happened to every coach and service provider at one time or another—probably more than once.
You offer a proposal or contract, only to have your potential client respond with, “That sounds great, but I can’t afford it.”
What do you do?
For a lot of coaches, their first response is to lower their rate. After all, they reason, she really does need my help. Plus it’s good karma, and she’ll talk about me with her friends, and refer business to me later.
Maybe, but more likely than not, what you end up with is a client who takes far too much of your time, for less money than you deserve. You wind up resentful, and wondering why you aren’t earning the living you know you’re capable of.
I want you to make a promise to yourself right now that you will never again lower your rates to appeal to a client. Doing so devalues your services, makes the client less likely to follow through, and worse, makes you feel terrible later.
Now, I’m not saying you can never offer special deals. But I do want you to change how those offers are made. Here’s how it works.
If your coaching package includes:
- 1 45-minute call per month
- 1 email per day
- 1 in-person meeting per quarter
- and 1 mastermind retreat per year
and your potential client claims to not be able to afford your asking price of $1,000 per month, rather than offering to reduce the price, you offer to reduce the price and the package.
So the offer you make to her now includes everything BUT the mastermind retreat. Or everything BUT the in-person meeting every quarter.
You have not lowered your rates so far that you feel used, but at the same time, you’ve worked with her to create a plan she can afford. It’s a true win-win for both of you.
The same technique can be used for any type of coach or service provider, unless you’re charging strictly by the hour. If that’s the case, take a look at how you can reduce the number of hours you need to invest while still providing value.
For example, rather than offering four one-hour calls, change your plan to just two calls, with email follow-ups. She’ll still get plenty of value, and you’ll free up some time by inviting email questions rather than blocks of time on the phone.
Next time you’re asked to reduce your rates for anything, take a close look at how you can also reduce the work you’ll be doing. That way you’ll never feel as if you’ve been taken advantage of, and your clients will still get great service.